katiewilkins186

Like the author, I have to admit that I love data. And this book describes a data-miner’s dream. The author has information about the searches made and websites visited by 10 million users (!) and has demographic information for about a quarter of them. Throughout the book, the author does a great job explaining the data processing behind his conclusions. He writes in an engaging tone and is clearly excited about his work. But what really kept me interested in this book were the cool connections and conclusions he could draw from people’s online behavior.

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